About Us

About DMANC

As North Carolina’s only resource for in-state destination marketing organizations, the Destination Marketing Association of North Carolina is dedicated to improving the effectiveness of tourism professionals in over 40 North Carolina communities.

The organization provides leading-edge educational resources, networking opportunities, marketing benefits and legislative advocacy for the benefit of North Carolina’s tourism economy.

At a Glance

Founded in 1976, the organization has represented the interests of North Carolina’s tourism destinations for decades. DMANC is the only statewide tourism organization to provide insight into competitive efforts and improved marketing techniques which help its members enhance the economic position of their community.

Over 45 million people visit North Carolina annually and spend $15.4 billion in our communities.
Tourism directly employs 187,000 people representing a payroll of over $4 billion.
The counties represented by DMANC members generate over 90% of North Carolina’s tourism economic benefit.

Mission Statement
The mission of NCACVB is to cooperatively market the state of North Carolina, its members’ destinations and their
constituencies for the benefit of the travel and tourism sector and the economy.